Free breakfasts help Cheltenham wake up to the cost of missing the morning meal

Latest research has enabled Cheltenham’s newest hotel to provide the town’s corporate visitors with the nutritional breakfast they need before they start work or attend a meeting.

Research recently conducted by Holiday Inn Express showed that workers failing to eat a proper breakfast are costing the UK economy a staggering £22bn every year, equivalent to 923 million lost man hours. This demonstrates the importance of including the first meal of the day in your daily routine.

As well as offering complimentary breakfast for overnight visitors, the Holiday Inn Express Cheltenham has launched a ‘Free Breakfast’ campaign for all meeting and conference delegates before their event starts. Hotel management believes this will give guests the nutritional provisions to enhance both their mental and physical productivity, and rescues guests from ‘no free breakfast' chains in the local area.

The initiative was developed to raise awareness of the importance of breakfast especially before an early meeting or conference. Stocked with a complimentary continental breakfast and a dining area, the hotel will fortify those who may have skipped the meal before attending that all important meeting.

Jason Hiley, General Manger said "By taking our ‘Free Breakfast’ to our conference visitors we aim to help people realise the benefits of including the meal in their daily routine. Our research showed that those who skip breakfast can be left feeling sluggish and less productive, which is why we believe it's essential to provide breakfast for everyone who stays with us – especially those looking for meeting rooms in Cheltenham."

To book an ‘All Inclusive’ meeting room package with free breakfast, contact Kimberley Hatherall 01242 548200 or visit Meeting Rooms Cheltenham